FOOD MERCHANDISING

Luxury Burger 

This minimal packaging for McDonald's luxury burger trio in Japan is a refreshing take from the greasy brown paper bags typically associated with fast food. The decadent packaging was specifically made for McDonald's line of Quarter Pounder Jewelry Burgers, featuring unusual additions to traditional ground beef patties like truffle sauce, chorizo and pineapple. 

The white bags and boxes that contain these luxurious burgers feature McDonald's golden arches, rendered quite literally in gold foil. This extremely minimal packaging features hardly any other words or elements, other than a small decorative golden ribbon affixed to the bags. 

Although $10 doesn't seem too outrageous to shell out for a decadent try-it-once burger, the packaging certainly helps to up the value of the burgers.

'Habibis' 

‘Habibis’ is an taco shop in San Pedro Garza García that serves a fusion of Arabic and Mexican cuisine. Recently the food shop had a new brand identity created for them by Anagrama, to communicate the bold and modern mix of flavors. 

Anagrama’s creation for Habibis is just as eclectic as the food shop itself. The packaging uses a mix of traditional Arabic calligraphy, neon colours on inexpensive materials, which help to convey the casual nature of the restaurant. Patterns on the take out boxes are adapted from the keffiyeh, a Middle Eastern scarf. 

Since the restaurant is based in a community with a large population of third generation Arab immigrants, it makes sense that the packaging is more Arab than Mexican. Still, the branding is fun and somehow, this curious mix of elements work beautifully together in harmony.