The pastel trend usually comes around every spring/summer it is a very popular colour palette to wear. It is fun feminine and youthful and is so reminisant of sweets and desserts.
The Marie Claire China February 2012 editorial is rife with pretty pastels and yummy pastries -- two things that go extremely well together like peanut butter and jelly. Alternating between on-location shots in a cake shop and pinkish studio images, this editorial is as playful and feminine as it is delicious.
Shot by New York City-based fashion photographer Amber Gray, the Marie Claire China February 2012 editorial stars models Masha P and Anna I. They were styled by Guillaume Boulez, who complemented the bakery theme with decadent and ladylike lingerie pieces from fashion houses such as Louis Vuitton, Prada and Jean Paul Gaultier. The multi-hued updos by hairstylist Yoichi Tomizawa and crazily colorful cosmetics by makeup artist David Tibolla finished each look.
French confectionary
The new Bonnard packaging has a fresh water color-inspired design. Conceived by design studio Anagrama, the new branding for the Mexico-based French confectionary and tea shop includes paint blobs and splashes in pastel shades. The simple but stunning design also includes French wording and gold plating. The shop's business cards have gold foiled stamping as well, which adds a touch of luxury to this marketing. These touches also help bring across the shop's Gallic concept.
The artistic Bonnard packaging manages to make French treats like macarons look even more delicious and appealing. The beautiful graphics will also be sure to make the shop stand out amongst its competitors and with customers who have an appreciation for the beautiful things in life.
I follow missguided and asos on instagram there campaigns for spring/summer 2014 have been very candy influenced because of the candy pastel shades
asos
miss guided
missguided ad campaign for spring/summer 2014
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